Advertising Council
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| Founded | February 26, 1942 |
|---|---|
| 13-0417693 | |
| Legal status | 501(c)(3) nonprofit organization |
| Headquarters | 815 Second Avenue, New York, New York 10017 |
| Coordinates | 40°45′04″N 73°58′19″W / 40.7509767°N 73.9718453°WCoordinates: 40°45′04″N 73°58′19″W / 40.7509767°N 73.9718453°W |
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Area served
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United States |
| Products | Public service announcements |
| David Christopher | |
| Lisa Sherman | |
|
Revenue (2014)
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$44,571,027 |
| Expenses (2014) | $42,528,600 |
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Employees (2013)
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153 |
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Volunteers (2013)
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291 |
| Mission | To identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. |
| Website | www |
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Formerly called
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The War Advertising Council, Inc. |
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
The Ad Council partners with advertising agencies who work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance.
The Ad Council distributes the advertisements to a network of 33,000 media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—who run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually. If paid for, this amount would make the Ad Council one of the largest advertisers in the country.
The organization was conceived in 1941, and it was incorporated as The Advertising Council, Inc., on February 26, 1942, On June 25, 1943, it was renamed The War Advertising Council, Inc. for the purpose of mobilizing the advertising industry in support of the war effort. Early campaigns encouraged enlistment to the military, the purchase of war bonds, and conservation of war materials.
Before the conclusion of World War II President Franklin D. Roosevelt requested that the Ad Council continue its work during peacetime. On February 5, 1946, The War Advertising Council officially changed its name back to The Advertising Council, Inc., and shifted its focus to issues such as atomic weapons, world trade and religious tolerance. In 1945, the Ad Council began working with the National Safety Council.
Since Roosevelt, every U.S. president has supported the Ad Council's work. In the 1950s, First Lady Eleanor Roosevelt and General Dwight D. Eisenhower appeared in the Ad Council's anti-communism ads. In the 1980s First Lady Nancy Reagan collaborated with the Ad Council on the “Just Say No” anti-drug campaign.
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Wikipedia