Adventure Life

Adventure Life is an adventure travel company offering private journeys, small group tours, and expedition voyages throughout the world. From their beginnings as a Latin America specialist in South America and Central America land tours, they have grown to now offer trips around the globe including less conventional destinations such as Africa, the Arctic, Antarctica and Alaska.

Their focus is nature, cultural, and active travel, and they apply ecotourism principles to their tour and cruise programs. Most trips have a maximum group size of 12, yet typically run with 6 or fewer travelers. A large portion of travelers arrange customized or private itineraries. Since their founding in 1999, over 24,000 clients have traveled with the company.

Adventure Life is registered in the State of Montana as ALJ, Inc., and they do business as Adventure Life.

Adventure Life was founded by Brian Morgan in 1999. Morgan was working as a consultant in Quito for CARE in the late 1990s, but decided to return home to Montana. While applying for jobs in Montana, Morgan planned a group tour back to Ecuador and promoted it locally. This experience made him recognize that guided tours were a service in demand, and a niche industry that his own travel experiences and Ecuadorian connections had prepared him to explore further.

Adventure Life launched in February 1999 with Spanish language study-trips, internships, and tours to Peru and Ecuador. Office was initially located in Havre, Montana, and Morgan hired the first staff member. During the first year of business, Adventure Life had fewer than 100 travelers.

Starting in 2000, the company decided to focus on only offering tours and no longer provides Spanish language study-trips or internships. The office moved from Havre and settled in Missoula, Montana. By the end of 2000, the company hires four full-time staff members. The company established a partner office in Lima, Peru.

Between 2001-2003, Adventure Life added tours to Bolivia, Costa Rica and Belize, Chile, Argentina, Patagonia and Guatemala. The company also established a second partner office in Quito, Ecuador. The company moved from Morgan's home into its first office. In 2005, tours started sending travelers to Antarctica, and in 2006 they added Panama to the list of destinations.

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