Adore Me
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| Private | |
| Founded | 2012 |
| Founder | Morgan Hermand-Waiche |
| Headquarters | New York, New York |
| Products | Underwear, Lingerie, Swimwear |
| Website | adoreme |
Adore Me is a women’s intimates company based in New York City. The company manufactures and sells lingerie, sleepwear, swimwear, activewear, and other products.
Adore Me was founded by Morgan Hermand-Waiche. He got the idea for Adore Me in 2010 while in his second year of Harvard Business School’s M.B.A program. He was shopping for a gift for his girlfriend, and couldn’t find an option that he felt was high quality and also within his budget. An affordable alternative became the inspiration behind Adore Me. Hermand-Waiche spent three years working at management consulting firm McKinsey & Company prior to Adore Me.
Initial investors in Adore Me include Hermand Waiche’s Harvard professors, and angel investors Fabrice Grinda and Jose Marin. The company officially launched its website in March 2012. In the same year, Adore Me raised $2.5 million in its second round of funding with investments from Redhills Ventures, Jaina Capital, Ventech Capital, and other US angel investors. Adore Me reportedly sold 100,000 items in their first year of business.
In July 2013, Adore Me raised $8.5 million from investors in a Series B round of funding. Investors included Upfront Ventures, Redhills Ventures, and Mousse Partners.
In 2014, Adore Me was listed as the second fastest-growing private retail company on the Inc. 5000 list based on their 2013 sales of $5.6 million. They went on to generate $16.2 million in sales in 2014.
As of 2015, Adore Me had 88 full-time employees.
In 2016, Adore Me was ranked #9 on Crain’s list of New York’s 50 Fastest-Growing Companies.
Initially, Adore Me products included lingerie, sleepwear, swimwear, and related apparel. Bra sizes range from 30A to 46G. In October 2016, Adore Me launched an activewear collection. Similarly to the bras and panties, the activewear collection includes sizes from petite to plus. Current head of design, Helen Mears, formerly worked as head designer of the Angels brand at Victoria’s Secret.
The brand has been compared to Zara regarding pricing and its practice of fast-fashion production. Adore Me primarily sells its products online. Customers shop through personalized “showrooms” and can purchase products a-la-carte on a one time basis or as part of a monthly subscription, known as “VIP Membership.” Products are currently shipped to customers in the U.S. and Canada.
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