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Adolfo Hohenstein

Adolfo Hohenstein
Born (1854-03-18)18 March 1854
St. Petersburg, Russian Empire (today's Russia)
Died 12 April 1928(1928-04-12) (aged 74)
Bonn, Germany
Nationality Germany
Known for Painting, Illustration, Decorative art
Notable work Tosca and La Bohème posters, Campari adds
Movement Art Nouveau, called Stile Liberty in Italy

Adolfo Hohenstein (Saint Petersburg, 18 March 1854 – Bonn, 12 April 1928) was a German painter, advertiser, illustrator, set designer and costume designer. He's considered the father of the Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau. Together with Leonetto Cappiello, Giovanni Mario Mataloni, Leopoldo Metlicovitz and Marcello Dudovich, he's considered one of the most important Italian poster designers.

Adolfo Hohenstein was born in Saint Petersburg, the capital of Russian Empire, to German parents, Julius and Laura Irack. His father was a forest engineer, whose career prompted him to travel extensively. Adolf moves to Vienna where he grows up and completes his studies. His travels take him to India, where he decorates the houses of the local nobility.

In 1879, he settles down in Milan, Italy. He becomes a set and costume designer for La Scala and other theatres. There he meets the musical publisher Giulio Ricordi, and in 1889 begins to work for the Ricordi Graphical Workshops, where he shortly becomes the artistic director in charge of the graphical part. He'll create the posters for La Bohème and Tosca, as well as publicity for Campari, Buitoni and Corriere della Sera, numerous postcards, covers for scores and booklets. His work will continue to cover the theatrical dimension: scenarios and wardrobes for several works, among them Giuseppe Verdi's Falstaff (1893) and a major part of the works of Giacomo Puccini, from the sketches of the Villas to posters of Madama Butterfly (1904). At Ricordi's he has as colleague Giovanni Mario Mataloni and as students Leopoldo Metlicovitz and Marcello Dudovich.


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