Adform
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| Founded | 2002 |
|---|---|
| Headquarters | Copenhagen, Denmark |
| Area served | Worldwide |
| Industry |
Ad serving Online advertising Display advertising |
| Employees | 800+ (2017) |
| Website | www.adform.com |
| Alexa rank |
 19,778 (April 2014[update]) |
Adform is a global digital media advertising technology company. Based in Copenhagen, Denmark the company operates globally with its primary presence concentrated in the European, UK, and US markets. The company was the first pan-European DSP, and has built a reputation for rapid growth, innovation and investing heavily in advanced R&D. All three of the company's original founders are still involved in leadership roles and a Series B round of funding for $5.5 million USD was closed in early 2014 followed by a 150 million Danish Kroner (21.5 million USD) investment by Danica Pension in late 2015.
Adform was founded in 2002 in Copenhagen, Denmark, by Gustav Mellentin (current CEO), Jakob Bak (current CTO) and Stefan Juricic (current CPO). The company was initially founded to deliver ad serving but later grew to become a media-agnostic tech vendor specializing in banner advertising, mobile advertising, and digital marketing. Adform at first focused exclusively on the buy-side process and worked predominantly with advertisers and agencies. However, it now provides a full stack offering for advertisers, agencies and publishers which is split between Advertiser Edge, Publisher Edge and the company's stand alone DMP, Audience Base. The company specializes in Real-time bidding and Programmatic media.
Starting in 2005 Adform began to expand its client base in Norway and Finland. By 2007 the company had established a new office in Lithuania and had expanded into Sweden. In response to rapid growth the company rose to become the largest ad tech provider in the Nordics.
The Lithuania office, situated in Vilnius, was opened in 2006 as a result of the founders' relationship with a group of system developers. Today the Vilnius office is Adform's largest and is the base for a large part of the company's technical development, central human resource management, and finance based activities. Other services, such as customer service and account management is handled by each country's local office(s).
In 2009 the company launched an office in London, and Gustav Mellentin, the co-founder and CEO of the company, temporarily re-located to oversee the company's expansion into the UK market. The German, Czech, Spanish, Dutch and Belgian markets followed over the next three years.
In 2014 Adform raised $5.5 million of series B funding from Via Venture Partners to expand its rich media offering and for expansion into the United States. This led to the launch of two new offices (LA and NYC) in the US as well as a development center in Belarus and a new office in Poland.
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