Adam Yacenda

Adam John Yacenda (December 17, 1915 – June 13, 1986) was an American newspaper publisher and political adviser. He began his career working for various newspapers in New York and New Jersey before moving to California in the 1940s for health reasons. There, he published the Beverly Hills Bulletin before taking a job as then-U.S. Representative Richard Nixon's press secretary. After Nixon's success senate campaign in 1950, Yacenda moved to Las Vegas where he became editor of the Las Vegas Sun.

Yacenda subsequently worked on the re-election campaign of Governor Charles H. Russell before founding the North Las Vegas based Valley Times in 1959 as a weekly publication. As publisher of the new paper, he became an advocate for the city's growth. The paper grew quickly, becoming a tri-weekly before Yacenda decided to sell the paper to Bob Brown in 1973 for health reasons. Yacenda remained political and socially active. He continued to write for several Las Vegas publications, worked as a close adviser to Oran Gragson on four successful election campaigns, and helped to establish the North Las Vegas Library.

Yacenda died in Houston in 1986 while awaiting heart surgery.

Adam John Yacenda was born December 17, 1915, in Jersey City, New Jersey. He began his career as a stringer for the New York World-Telegram before spending time at several New Jersey newspapers. He moved to California during World War II for health reasons. There, he took a job publishing the Beverly Hills Bulletin for owner Will Rogers, Jr..

In 1950, Yacenda became then-congressman Richard Nixon's press secretary. After leading Nixon's successful senate campaign over Helen Gahagan Douglas, Yacenda moved to Las Vegas in search of a warmer climate. He interviewed with the Las Vegas Review-Journal, but neither party was very interested. Instead, Yacenda took a job as a reporter for the recently founded Las Vegas Sun. Two years later, he was promoted to editor.

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