Adam Pritzker
| Adam Nicholas Pritzker | |
|---|---|
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| Born | July 17, 1984 San Francisco, California |
| Residence | Los Angeles, California |
| Alma mater | Columbia University |
| Occupation | Entrepreneur |
| Known for | Co-Founder, General Assembly and Assembled Brands |
Adam Pritzker, (born 17 July 1984), is an American entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder chairman of General Assembly (school), a private school for professional development. He is a member of the Pritzker family, which became one of America's wealthiest families as the owners of the Hyatt hotel chain.
Pritzker attended Columbia University and graduated in 2007 with a degree in anthropology. He is the grandson of Jay Pritzker, who created the Hyatt hotel chain. His father is John Pritzker, an American billionaire and investor in hotels. His relatives include 11 billionaires.
Pritzker co-founded General Assembly in January 2011 with Jake Schwartz, Brad Hargreaves, and Matt Brimer. Pritzker and his partners started the company as a New York coworking space that offered practical classes on technology, design and entrepreneurship. The 20,000 square foot space was modeled after a college campus, according to Pritzker. He served as the chief creative officer, and helped its expansion to eight other locations globally. He was named to the Inc. (magazine) 30 under 30 list, and the Forbes magazine 30 under 30 list for his work at General Assembly. He left his left day-to-day job at the business in 2013 but remained its chairman.
Prtizker started Assembled Brands in 2012, intending to create a consumer goods and hospitality conglomerate. As a holding company, Assembled Brands has $200 million under management, with investors including Pritzker himself and other Pritzker family members. Brands Pritzker has invested in include the Line, with products sold in stores staged as private homes in New York and Los Angeles, as well as an e-commerce website; Protaganist, a luxury fashion collection also sold by the Line; Tenfold, a homewares and T-shirt company; Khaite, a contemporary fashion collection.
Pritzker wrote a pamphlet describing a “100-year philosophy” for Assembled Brands. Pritzker says the company provides a network of services, such as finance, logistics, and e-commerce, to emerging brands making around $1 million to $2 million a year in revenue, and that no one brand has to become a breakout success for his holding company to succeed . He also provides start up capital.
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