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Adam Powell (game designer)

Adam Powell
Born (1976-12-20) 20 December 1976 (age 40)
Newport, Wales
Occupation Game designer
Spouse(s) Donna Powell

Adam James Powell (born 20 December 1976) is a Welsh computer programmer, game designer and businessman. He is the co-founder of Neopets and Meteor Games.

Powell attended the University of Nottingham from 1995 to 1998 studying for a computer science degree. During his time at Nottingham, Powell created Dark Heart released in 1996, a popular MUD based on the DikuMUD code.

In 1997, Powell started Shout! Advertising, a UK-based advertising company which operated the third largest click-through program on the Internet by mid-1999. He also co-founded Netmagic, a successful business which designed and sold online banner advertising. Then in July 1999, he founded Powlex, which focused on web page design.

Powell first had the idea of Neopets in 1997, while studying at Nottingham University. He and Donna Powell (formerly Donna Williams) started programming the site in September 1999, and launched the site two months later on 15 November 1999. Powell programmed the entire site, and created most of the original activities and games.

In April 2000, Powell negotiated a significant investment in Neopets.com and transferred the company from the UK to Los Angeles, US. After the relocation, Powell remained on staff as creative director and technical lead. Under Powell's management, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month. On 20 June 2005, Viacom bought Neopets, Inc. for US$160 million.

Powell continued to work for Neopets.com until June 2007, aiding the transition following the purchase and continuing to develop high-end concepts for the site.

Powell has creative design and writing credits on a wide variety of Neopets products including SCEA's 2006 PlayStation Portable release Neopets: Petpet Adventures: The Wand of Wishing, Wizards of the Coast September 2003 release the Neopets Trading Card Game and Sony Computer Entertainment America Inc's 2005 release Neopets: The Darkest Faerie, for the PlayStation 2.


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