AdWeek
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| Executive editor | James Cooper |
|---|---|
| Categories | Global advertising |
| Frequency | Weekly, with multiple editions |
| Year founded | 1978 |
| Company | Beringer Capital |
| Country | United States |
| Based in | New York City, New York |
| Language | English |
| Website | adweek |
| ISSN | 0199-2864 |
Adweek (or Ad Week) is a weekly American advertising trade publication that was first published in 1978.Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.
As the second-largest advertising-trade publication, its main competitor is Advertising Age.Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro.
Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274).
In 1990, Affiliated Publications Inc., which publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek. The magazine stabilized in the 1990s.
In April 2008, Adweek's editor of ten years Alison Fahey was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of the Economist Intelligence Unit and eMarketer.
On July 17, 2016, Canadian private equity firm Beringer Capital announced that it had acquired Adweek.
On January 15, 2015, following the acquisition of their previous parent, Mediabistro, by Prometheus Global Media, Adweek formed the "Adweek Blog Network"—which consists of several B2B blogs focusing on aspects of the mass media industry. They include AgencySpy, which focuses on advertising agencies, Fishbowl DC, a blog focusing on politics and the media, Fishbowl NY, which focuses on New York City media, Galley Cat, which focuses on publishing, LostRemote, which focuses on social television, PRNewser, which focuses on public relations, SocialTimes, and TVSpy, which focuses on local television. While it operated alongside its parent publication, the blog network was kept separate from Adweek's main blog AdFreak.
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