Account executive

The job role of an Account Executive is to be responsible of looking at the company's client as well as keeping the company's-client relationships at a high standard. With an Account Executive, they are not based in one industry, they work in variety of industries. From advertising and marketing to technology and fashion. The role of an account executive includes being familiar with the totality of the company's service and knowing all the products as well as having the ability to make a sale without any problems.

In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The word "executive" in this instance means to "execute" - that is he/she is mostly responsible for more practical parts of the advertising jobs (i.e. media placement, distributions, contract negotiation, etc.). The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1-2 assistants and reports to the respective account supervisor/manager and/or to the client service director/account director. This depends on the country and on the account (s)he is working for.

In IT organizations, an account executive is a senior management role, responsible for executing large (50 mln +) contracts. Control of the profit and loss is one of the main activities, together with customer alignment on a senior level. Usually an account executive has one or more account managers in his/her staff, to cover the various towers a large contract is mainly built of. The account managers directly or indirectly control the program and project managers performing the actual job.

For very large contracts (1 bln +), 600 + people could be involved in contract execution.

In an ideal situation, at the end of a contract life cycle, the account executive and part of the staff will be involved in new contract negotiations. This could be for the same account or for a new customer. Once the contract is signed, the account executive and staff will be directly up to speed.

Account executives have many different duties and responsibilities that they have to fulfill, such as day to day liaising via a contact method which can include email and telephone calls. This job role includes many different responsibilities such as:

• Responsible for existing account management and clients communications and conflict resolution

...
Wikipedia