Absolute Taste
Absolute Taste Logo
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| Absolute Taste | |
| Private (Ltd) | |
| Headquarters | Edgel Street, Wandsworth, London, England |
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Number of locations
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13 (Absolute Taste restaurants) |
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Area served
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Global |
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Key people
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Lyndy Redding (Managing Director) |
| Products | Restaurants Inflight Catering Outdoor Catering |
| Revenue | £24 million (2011) |
| Owner |
McLaren Technology Group (55%) Lyndy Redding (45%) |
| Website | www.absolutetaste.com |
Absolute Taste, is a London-based catering company. Lyndy Redding is its managing director. It had £20m annual turnover in 2008. It runs projects with Gordon Ramsay Holdings (GRH), McLaren Group, and fleets of private jets. It runs five cafés and restaurants and caters for private parties. Absolute Taste's most notable venue is the McLaren Technology Centre, where Absolute Taste's owner, Ron Dennis' company is based.
Absolute Taste was formed in 1997 by Ron Dennis and Lyndy Redding. Redding had just graduated from Tante Marie with a diploma and produced a 3-page business proposal to Dennis to start a catering company. Dennis owns a 55% interest. Initially centred on providing hospitality for the VIP guests of the Team McLaren around the world, and for employees at the McLaren headquarters, the company grew and developed a separate identity.
Absolute Taste provided the catering for David Beckham and Victoria Beckham's 2006 FIFA World Cup send-off party, based on Gordon Ramsay's menu.
Absolute Taste catered Nelson Mandela’s 90th Birthday party and Chelsea FC footballer John Terry's wedding.
In 2003, Absolute Taste Inflight was formed. It is a 24-hour, 365-day operation catering for private jets. It began at the suggestion of some McLaren employees and was vetted for a year on a shareholder's own plane. Six vans now deliver pre-prepared gourmet meals to airports all over the South of England.
The company's tenth anniversary happened in 2008, when it announced a partnership with Gordon Ramsay Holdings. "Gordon Ramsay by Absolute Taste" is an entirely bespoke service in which Absolute Taste works with Gordon and his team to produce food from his restaurants for outside events. Ramsay and Redding had met previously at Aubergine, Ramsay's restaurant, when a pastry chef had left the clear paper on Redding's chocolate fondant and Ramsay apologized to her. They met again at a McLaren F1 event when Ramsay was McLaren's guest.
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Wikipedia