A Whole New Mind
Paperback cover
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| Author | Daniel H. Pink |
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| Country | United States |
| Language | English |
| Subject | Business |
| Publisher | Riverhead Books |
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Publication date
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March 24, 2005 |
| Pages | 288 pp. |
| ISBN | |
| OCLC | 56755886 |
| 158 22 | |
| LC Class | BF408 .P49 2005 |
A Whole New Mind: Why Right-brainers Will Rule the Future is a book by Daniel H. Pink, author of Free Agent Nation. A Whole New Mind posits that the future of global business belongs to the right-brainers. The book was published by Riverhead Books on March 24, 2005.
A historical narrative begins the text by outlining four major "ages":
In the fourth stage, Pink focuses on the way in which businesses can become successful.
Pink references three prevailing trends pointing towards the future of business and the economy: Abundance (consumers have too many choices, nothing is scarce), Asia (everything that can be outsourced, is) and Automation (computerization, robots, technology, processes).
These trends, Pink writes, bring up three crucial questions for the success of any business:
When these questions are present, creativity becomes the competitive difference that can differentiate commodities. Pink outlines six essential senses:
A Whole New Mind is Pink's second book. The book is a long-running New York Times and BusinessWeek bestseller that has been translated into 20 languages. The book was named Best Business Book of 2005 by Strategy + Business, The Miami Herald, 800-CEO-READ, and Fast Company.
The book is part of a general movement in management literature to increasingly accept creativity and innovation as a source of business value.
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