ATTN:
| Founded | 2014 in Los Angeles, California, United States |
|---|---|
| Founders | Matthew Segal and Jarrett Moreno |
| Headquarters | Los Angeles, United States |
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Number of employees
|
80 |
| Website | www |
ATTN: is a media company based in Los Angeles, California. As of October 2016, the company receives more than 2 billion monthly impressions and over 400 million monthly video views, primarily on social media platforms like Facebook.
ATTN: was founded in 2014 by Matthew Segal and Jarrett Moreno. According to the company, their mission is to inform people to make a social impact and “engender greater participation in communities, the political process and the world around us.” The New York Times called ATTN:, “particularly skilled at translating complicated issues into short, cogent content.”
Prior to founding ATTN:, Matthew Segal and Jarrett Moreno started Ourtime.org, a nonprofit dedicated to promoting voter registration among young people.
In November 2014, Segal and Moreno founded ATTN: in Los Angeles and raised $4.1 million from several investors including Marc Rowan, RTS Ventures, Ross Levinsohn, Hope Taitz, The Seacrest Global Group and Troy Carter.
In February 2016, ATTN: raised $18 million is a Series B led by Evolution Media Partners that also included Main Street Advisors.
Comedian and political commentator Bill Maher is also an investor and has stated that, “in 90-second videos, ATTN:’s getting young people to care about things that actually matter,” and has also called ATTN: the next Huffington Post.
In November 2016, ATTN: and Tribune Media announced a strategic distribution partnership that also included an investment by Tribune in ATTN:.
ATTN: describes its content as issue-driven. Their videos focus primarily on subjects like social justice, the environment, politics, health, criminal justice reform, immigration and drug policy. The company consists of an editorial team of writers and journalists that contribute articles and opinion to the website as well as an in-house production and animation studio that produces original video content primarily for social distribution, but more recently also for streaming services such as Apple Music, HBO Go and Spotify. The company’s Co-Founders and investors have also expressed an interest in creating original content for linear TV.
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Wikipedia