AT&T Consumer Products

VTech Innovation, L.P.

Type	Holding of VTech
Industry	Customer Premises Equipment
Founded	1984
Key people	Kent Wong Wah Shun, Vice-President and General Manager
Products	AT&T branded telephones
Parent	AT&T Technologies (1982-1996) Lucent (1996-2000) VTech (2000-present)
Website	telephones.att.com

VTech Innovation, L.P., doing business as Advanced American Telephones, is a telephone manufacturing company.

American Bell Consumer Products was created on January 1, 1983 as a unit of American Bell, Inc., upon declaration by the Modification of Final Judgment that American Telephone & Telegraph (AT&T) had to sell equipment to the public through an entirely separate subsidiary. American Bell Consumer Products sold terminal equipment traditionally available through the Bell System, such as the Trimline telephone. American Bell products could be found at Bell PhoneCenter Stores, as well as department stores such as Sears and Target. American Bell products were not marked with any Bell name, but simply marked "Western Electric" and the Bell logo, as any products sold through American Bell were not "Bell System Property".

Upon the divestiture of the Bell Operating Companies from AT&T, American Bell was renamed AT&T Information Systems, and American Bell Consumer Products was renamed AT&T Consumer Products, and Bell PhoneCenters were renamed AT&T PhoneCenters. Bell and Western Electric markings were replaced with AT&T on telephone housings. AT&T Consumer Products became responsible for leased telephones and manufactured telephones on January 1, 1984. AT&T Consumer Products was absorbed into AT&T Technologies in 1989. AT&T Consumer Products ceased operations of AT&T Phone Centers in 1995, deciding to simply focus on leasing equipment and on sales at department stores. It, along with the rest of AT&T Technologies and Bell Laboratories, became a part of Lucent Technologies in 1996, following completion of its spinoff from AT&T.

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