ADS-10
| Adelaide, South Australia | |
|---|---|
| Branding | Ten |
| Slogan | Turn On 10 |
| Channels | Digital: 11 (VHF) |
| Affiliations | Ten (O&O) |
| Owner |
Ten Network Holdings Ltd (Network TEN (Adelaide) Pty Ltd) |
| First air date | 24 October 1959 |
| Call letters' meaning | ADvertiser South Australia |
| Former channel number(s) | 7 (1959-1987) 10 (1987-2013) |
| Former affiliations | Seven (1959-1987) |
| Transmitter power | 200 kW (analog) 50 kW (digital) |
| Height | 487 m (analog) 485 m (digital) |
| Transmitter coordinates | 34°58′52″S 138°42′29″E / 34.98111°S 138.70806°E |
| Website | www.tenplay.com.au |
ADS is an Australian television station based in Adelaide, South Australia. It is owned and operated by Network Ten.
ADS-10 began as ADS-7 on 24 October 1959, before being owned by those affiliated with the Ten Network, then owners Northern Star Limited, which handed the Melbourne and Sydney stations. On 27 December 1987, ADS-7 and SAS-10 (owned by Seven Network affiliate TVW-7 Perth starting in the 1970s) switched affiliations, ADS moving to channel 10, SAS moving to channel 7. In July 2007 ADS-10 moved from its original location in Strangways Tce, North Adelaide to a new studio in Hutt Street, Adelaide.
Opening Night Variety Show was hosted by Sydney TV identity Bobby Limb, his wife Dawn Lake and comedian Buster Fiddes. Produced by Fred Maxiam and directed by Geoff Grant, the show introduced the station's lineup of hosts for News, Children's and Daytime shows: Marie Tomasetti, Ian Cochius, Blair Schwartz, Angela Stacey, Bob Moore, Peter Cellier, Ian Boyce and Mary McMahon.
The early schedule included a talent show Stairway to the Stars, hosted by Marie Tomasetti, was the first show to recognize new talent - giving them an opportunity to perform. It was very basic, black & white, live action. A weekly variety Monday night spectacular The Light Show which could afford interstate talent such as the schoolboy group, the Bee Gees. Like all good TV variety shows of the day, a full studio orchestra and dancers backed Kamahl, Little Pattie, Michael Cole, and a long list of overseas artists including Tommy Steele who toured Australia.
Equipped with a new 3 camera Outside Broadcast van, imported from the German manufacturer Fernseh, the station covered live such events as the John Martin's Christmas Pageant, Glenelg Beach Concerts, special events such as the arrival of the Mickey Mouse Club talent team, the Beatles visit to Adelaide, as well as all the major sports events. The station was owned by the Advertiser Newspapers and the local office of the Phillips electronics group delivered top technical fit out at the North Adelaide station and the Mt. Lofty transmitter. Many of the original staff came from 5AD and the Adelaide theatre scene. Production experience was imported from GTV9, 3DB and ABV2 in Melbourne.
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