85% Proof | ||||
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Studio album by Will Young | ||||
Released | 25 May 2015 | |||
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Length | 36:02 | |||
Label | Island | |||
Producer | Jim Eliot, Mimi Stilwell | |||
Will Young chronology | ||||
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Singles from 85% Proof | ||||
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85% Proof is the sixth studio album by English recording artist Will Young. It was released by Island Records on 25 May 2015 in United Kingdom. It is Young's first album since signing a new recording contract with Island Records in 2012, and his first studio album since Echoes in 2011. Inspired by experiences in the time between 2011 and 2014, 85% Proof is about difficulties in Young's life: accept himself, forget sadness and live happily. The themes of songs is opposite; while some are light, the others are dark. The album is produced by Jim Eliot, who has worked with him in the previous album, and Mimi Stilwell of Kish Mauve band, whom Young always works with. The writing process for the album lasted for only 10 days, and the first songs were accepted by the chief executive of the record company.
85% Proof debuted at number one on the UK Albums Chart with total sales of 21,321 copies in its first week, becoming Young's fourth number-one studio album. In Scotland, the album debuted at number two on the Scottish Albums Chart. Upon its release, 85% Proof received mostly positive reviews from music critics.
Two songs have been released from the album. "Love Revolution", the first single from the album, premiered on national radio on 27 March 2015. The music video for the second song, "Like a River", was released on Young's official Vevo channel and on his Twitter account on 20 April 2015. "Thank You" was released as the third single on 24 July 2015. A 22-date tour called "Love Revolution Tour" will start on 29 October 2015 to support the album. 85% Proof was re-released on 20 November 2015 and includes the single "What the World Needs Now Is Love".
In 2011, Young released Echoes, which was a commercial success and became his third number-one album on the UK Albums Chart. Since then, he spent time on stages in the West End, received a nomination of Oliver award for his role in Cabaret, and has been teaching music in his old school in Birmingham, wrote for the Huffington Post, and also did activities for LGBT rights. During that time, he had studied somatics, "which is about bodily energy", as he told to The Guardian in an interview:"Human psychology and behaviour is fascinating, because the more I learn about myself the more I learn about other people. You understand things when you understand them. It makes me a better person, adult, boyfriend, son, everything".