"5G" | |
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Mad Men episode | |
Episode no. | Season 1 Episode 5 |
Directed by | Lesli Linka Glatter |
Written by | Matthew Weiner |
Original air date | August 16, 2007 |
"5G" is the fifth episode of the first season of the American television drama series Mad Men. It was written by series creator Matthew Weiner and directed by Lesli Linka Glatter. The episode originally aired on the AMC channel in the United States on August 16, 2007. It is the first episode to deal with the series' long-running story arc of Don's dual identities.
Don wins an award (the "Newkie Award") for his work, and his picture appears in Advertising Age. This attracts the attention of a man named Adam Whitman, who shows up at the Sterling Cooper offices, surprising Don. Don feigns ignorance of who Adam is, and insists he is not Dick, but Adam is just as insistent that he is Dick. Adam is a janitor and it turns out that he is Don's half brother. Don's real name is Dick Whitman. Don admits he missed Adam, but he refuses to share any information about himself or his life. When Don asks about the rest of the family, Adam reveals their mother Abigail has died due to cancer, to which Don coldly remarks "Good," and emphasizes that she never let him forget that she was not his mother. Don leaves without eating after telling Adam that he has no place for him in his life.
The advertising campaign Don is working on this week is for Liberty Capital Savings. He and the team come up with the idea of men opening up secret discretionary accounts that the women in their life won't know about—the Executive Account. Don is then surprised by a call from his mistress, Midge, and Peggy accidentally overhears them making plans for a nooner.
Meanwhile, Ken Cosgrove announces that he has recently gotten a short story published in Atlantic Monthly: "Tapping a Maple on a Cold Vermont Morning". This news causes a great deal of jealousy among Ken's co-workers. Pete is scornful of Ken, as he is from nowhere and without family of any note. Bohemian Paul is resentful, and contemplates writing a fictional story about meeting and getting along with some "negroes". Pete decides to use his connections to get a story published. He pressures his wife Trudy to visit her ex-boyfriend Charlie Fiddich, her first lover, who now works in publishing, to get him to publish a story that Pete has written. Their meeting goes awkwardly, with him trying to start an affair with Trudy, but Trudy resists his advances, and thus he only agrees to publish the story in Boys' Life. Upon hearing the news, Pete is outraged, saying that his story was good enough for The New Yorker and that Trudy should have done whatever it took to get him published there. In response, Trudy is crushed and asks him "why would you do that to me?"