5-Second Films

5-Second Films or 5 Second Films or simply 5SF is an American film group and website that develops and produces an online comedy web series of five-second long short films as well as a series of long films that have been viewed over 115 million times on YouTube. It was started in the dormitories at the University of Southern California in the spring of 2005 by Brian Firenzi. The website went live in October 2008. They feature a new film every weekday with the only rules being two seconds of opening titles, five seconds of film consisting of a quick set-up and punchline, and one second of end titles.

The website has been featured on G4's Attack of the Show!, Comedy Central's Tosh.0, Last Call with Carson Daly, Spin, CNNEntertainment Weekly and Wired. The films sometimes featured guest stars like Patton Oswalt, Doug Benson, Eddie Pepitone, Juliette Lewis, "Weird Al" Yankovic, and Andrew W.K.Time put 5-Second Films on its list of the top 50 websites of 2013, calling it "addicting" and writing, "You'll probably never find a better way to waste a few seconds of your life."

5SF was conceived in 2005, by Brian Firenzi while he attended USC. The idea originally came from a contest organized by the Cadillac Motor Company, where five second commercials were allowed to be submitted for cars. Though Firenzi and friends never entered the contest, it inspired them to create "Chivalry is Dead," a five-second film where a man refuses to hold a door for a woman. Firenzi showed various other students his films, and soon he assembled several other creators to join him. The website, with its promise for a film every week day, was launched on October 31, 2008. Slowly, more and more actors, writers and directors assembled in one house in Silver Lake, Los Angeles. The films grew to have a cult following.

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