4x4=12
| 4×4=12 | ||||
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| Studio album by deadmau5 | ||||
| Released | 6 December 2010 | |||
| Recorded | 2007–10 | |||
| Genre | ||||
| Length | 1:16:01 | |||
| Label | ||||
| Producer | Joel Zimmerman | |||
| deadmau5 chronology | ||||
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| Singles from 4×4=12 | ||||
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| Professional ratings | |
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| Aggregate scores | |
| Source | Rating |
| Metacritic | 66/100 |
| Review scores | |
| Source | Rating |
| AllMusic |    |
| AltSounds | 7.9/10 |
| Rolling Stone | |
| Slant Magazine | |
| Spin |   |
| thinkofmusic | |
4×4=12 is the fifth studio album by Canadian record producer and DJ deadmau5, released internationally on 6 December 2010 by Virgin Records and a day later in the United States by Ultra Records and mau5trap Recordings. The album's title refers to a miscalculation made by deadmau5 on his Ustream channel, where he mistakenly said that his live setup of four banks of four "equals twelve". The album received a nomination at the 54th Grammy Awards for Best Dance/Electronica Album.
Deadmau5 was the house DJ at the 2010 MTV Video Music Award show hosted by Chelsea Handler in Los Angeles, California on 12 September. He opened the event with "Some Chords", then as the night progressed, he played "Sofi Needs a Ladder", "Cthulhu Sleeps", and "Animal Rights". Deadmau5 also performed at the 54th Grammy Awards in 2012. First he performed with Foo Fighters ("Rope" deadmau5 Remix) and then played "Raise Your Weapon". On the same day after the awards he revealed two new mau5heads.
On iTunes, the international mixed CD version of the album has the track names "A City In Florida" as "City In Florida", "Cthulhu Sleeps" as "Cthulhu Steps" and "Raise Your Weapon" as "Raise Your Weapons". This has not been confirmed as intentional or unintentional.
"Some Chords" was released as the first official single from the album on 3 May 2010 exclusively on Beatport. "Animal Rights", a collaboration with Wolfgang Gartner, was the second single from the album, released exclusively on Beatport on 6 September 2010 and followed by a wide release on 17 September 2010. The third single was "Sofi Needs a Ladder", released on 31 October 2010. It features vocals from SOFI and is the highest charting single in the UK, reaching #68.
The album was generally well received among music critics. Metacritic assigned it an average score of 66 out of 100, based on 13 reviews. Will Hermes of Rolling Stone touted the album writing, "4×4=12 is audacious, mixing generic house grooves with electric fare." Many reviewers praised the album for its universal appeal to a diverse audience. Annie Zaleski of Alternative Press wrote, "The collection is mostly instrumental tracks, ranging in style from insistent progressive house to watery techno…Without vocals to provide structure, 4×4=12's variety stems from deadmau5's sense of dynamics and pacing, as well as his diverse sonic influences". However, some critics were less enthusiastic. Allison Stewart of The Washington Post stated, ""4×4" is a breakthrough album that doesn't feel like a breakthrough album. Not accessible or crowd-pleasing enough to court non-electronic music fans, not adventurous enough to satisfy die-hards, it pleases, but it rarely dazzles." Dave Simpson of The Guardian shared in Ms. Stewart's sentiments by noting, "Undoubtedly, the deadmau5 appeal hinges on the astonishing live show in which Zimmerman performs in a giant, illuminated mouse's head, but it wouldn't work without his tracks. His third production compilation again shows that he is a master at doing simple electro house music very well: humongous beats and basslines blend with straightforward chord progressions and, when interest may start to lag, sonic diversions."
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