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4th Avenue Jones

4th Avenue Jones
4th Avenue Jones 2005.jpg
4th Avenue Jones at the Alive Festival on June 21, 2005
Background information
Origin Los Angeles, California, U.S.
Genres Hip hop, alternative hip hop, neo soul, alternative rock, Gospel music
Years active 1997–2006
Labels Lookalive, Interscope, Gotee
Members Ahmad
Tena Jones
Gailybird
Timmy Shakes
Phat Al, Dee
Past members Jabu (a.k.a. Senoj Da Baqwordz)
Alex Stiff
Greg Boasberg
KP
Drummy Dave Dumonde

4th Avenue Jones (originally 4th Avenue Jones' and sometimes credited as 4th Ave. Jones') was an American alternative hip hop band based in Los Angeles, California. The band was conceived by Ahmad Ali Lewis, popularly known as Ahmad. The band's name comes from the popular idiom "Keeping up with the Joneses" and the street in South Central Los Angeles where they began their rehearsals.

After the success of his 1994 platinum single "Back in the Day" as an 18-year-old, Ahmad became frustrated by the corporate politics choking the industry and the "plastic junk" being forced on the masses, and decided to abandon his solo career and form his own label, Lookalive Records. Lookalive was formed to bring together a dream team of gifted musicians who were committed to the art of music.

The vision for the band was conceived in 1997 when Ahmad Jones commenced rehearsals at a house located on 4th Avenue and Jefferson in South Central Los Angeles. In 2000 the band was formed, and the group independently pressed and distributed their first full album No Plan B. Their persistence paid off as their fan base in the Los Angeles area began to grow. Local weekly gigs soon followed, spreading word of the Jones' classic level of showmanship like wildfire throughout the West Coast music scene.

Interscope Records caught wind of the 4th Avenue Jones' buzz, and quickly offered the band a deal. After enthusiastically completing the 2002 Interscope project, No Plan B, Pt. II, the band continued to electrify audiences, sharing the stage with such notables as Sheryl Crow, Macy Gray, The Roots, James Brown, The Black Eyed Peas, Musiq, and others. Sadly, they were kept in touring limbo by the label and the album was never released.

Frustrated, the Jones' eventually earned their release from the label altogether. Fortunately, by the time they returned to independent status, releasing another underground album titled Respect the group had already stamped an influential mark, and their fans stuck with them.


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