4 Digital Group
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| consortium | |
| Industry | Radio |
| Founded | 2007 |
| Headquarters | London, United Kingdom |
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Area served
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United Kingdom |
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Key people
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Nathalie Schwarz, Chair; Andy Barnes - Director of Sales, Channel 4; Simon Cole - Chief Executive, UBC Media; Charlie Cox - Company Director, The Carphone Warehouse; Dee Ford - Group Managing Director, Emap Radio; Scott Taunton - Managing Director, UTV Radio |
| Website | Official website |
4 Digital Group was a media consortium in the United Kingdom. The group won the licence to operate the second national DAB radio multiplex, as advertised by Ofcom in December 2006. The consortium, led by Channel 4 Radio, is a combination of the existing commercial radio operators and brands new to radio. The group said that they wish boost the up-take of digital radio in the United Kingdom in a similar manner to the growth of digital television since the introduction of Freeview. Their strategy for this is the introduction of ten new national stations, including both speech and music services, and advertising for the format.
In October 2008 Channel Four Television Corporation announced that it was abandoning its plans for digital radio stations. Subsequently, the licence was returned to Ofcom. As such, all details below refer to purely what was "planned", and was taken from promotional material of the time. None of it actually occurred.
The planned stations were:
E4 Radio was aimed to be a contemporary music and entertainment service targeted at 15- to 29-year-olds delivered in the style of E4 Television. The proposed content is popular music, entertainment and comedy. The channel aims to experiment with new talent, ideas and music.
Channel 4 Radio was to be a proposed speech station, including debate, opinion, comedy and drama programming, with a considerable news and current affairs output. The target audience would be 30- to 54-year-olds.
Pure4 was a proposed contemporary music station, which would feature speech content about their artists and bands. Programming will also include arts, film, books and exhibitions.
Talk Radio was to be a speech station proposed by UTV which would mix news and features with talkback programming. Content would be set by the day's news.
The plan for Bauer Radio's proposed station, Closer, was for a music station targeting women aged 30+ with a broad range of contemporary and classic popular hits and topical chat on issues such as health, diet, wellbeing, fashion and relationships, using a mix of both celebrity and listener real-life experiences.
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