3Dlabs

3DLABS Inc. Ltd.

Pioneering Media Processors
Type	Subsidiary of Creative Technology
Industry	Semiconductors, electronics
Fate	Acquired by Creative Technology and became ZiiLABS
Founded	1983
Products	Media-rich application processors for Handheld and embedded devices
Website	www.ziilabs.com, legacy graphics card support www.3dlabs.com

3DLABS was a fabless semiconductor company that originally developed the GLINT and PERMEDIA high-end graphics chip technology, that was used on many of the world's leading computer graphics cards in the CAD and DCC markets, including its own Wildcat and Oxygen cards.

In 2006 the company focused development efforts on its emerging media processing business and in 2009 rebranded as ZiiLABS.

3DLABS was formed from a management buy-out of Dupont Pixel Systems in the UK in April, 1994 and went public on Nasdaq in October, 1996. 3DLABS acquired Dynamic Pictures in July, 1998 and the Intense3D division of Intergraph in July, 2000 before being acquired by Creative Labs in June, 2002. In February, 2006, 3Dlabs announced that it would stop developing professional 3D graphic chips and focus on embedded and mobile media processors.

3DLABS was an early pioneer in bringing 3D graphics to the PC. Its GLINT 300SX graphics processor was the industry's first single chip, 3D-capable graphics device that was shipped on graphics boards from multiple vendors. Gamma was the first single chip graphics geometry processor for the PC. Permedia was the first low-cost OpenGL accelerator chip. 3Dlabs was a member of the OpenGL Architecture Review Board and played an important role in the development of OpenGL 2.0 and ongoing evolution of the OpenGL API.

The new media processor business was developed out of the original UK R&D center with most of the workstation graphics teams that came from Intense3D and Dynamic Pictures having been hired by Intel [1] and NVIDIA [2].

In November 2006 3DLABS introduced the DMS-02, its first media processor capable of 720P HD Video for portable devices. In January, 2009 the SoC team merged with a Creative product division and rebranded as ZiiLABS to offer processors and complete market-ready hardware and software platforms to consumer OEMs and ODMs.