3D Issue

3D Issue is an Irish software firm that was founded in 2006. Based in Letterkenny, Donegal, it produces software that is intended to help marketers distribute content online. Its products can be used to create flipbooks, e-books, social hubs, news apps, and newsstands. The firm's flagship product is its digital publishing software suite, which was introduced in 2007.

Martin Bryant of The Next Web wrote in 2011 that “3D Issue is aimed at small and medium-sized publishers, marketers and anyone else looking to bring a magazine-like feel to their online products.”

Since its founding, the firm has shifted focus in its product line to adjust to changes in the way users consume content. “Today it’s critical for anyone posting content to be thinking ‘mobile first’, founder Paul McNulty said in February 2015. “Their content must adapt to fit the multitude of different resolutions across desktops, tablets, mobiles and eReader devices.”

As of February 2015, 3D Issue had 26 employees, over 10,000 customers, and more than 150,000 installations around the world. Its customers, most of them outside of Ireland, include Macy’s, CBS, Sony, Google, NASA, NFL, Yale, Harvard and Microsoft.

The company was founded in 2006 by Paul McNulty, who previously sold advertising space for a publishing company.

Some sources identify the firm as Trinity Innovations, Ltd., and refer to the products under the umbrella term 3D Issue.

In February 2015, McNulty told the Irish Times that the online promotion campaign for the movie Shrek, specifically a flipbook on the Disney website, had given him the idea for 3D Issue.

Paul McNulty is the CEO and founder of 3D Issue. Colin Farrell is its Chief Operations Officer and Darren Doherty is its Chief Technology Officer.

3D Issue's flip-book maker enables users to create flipbooks that can be viewed on desktops, tablets, eReaders, and mobile devices. In July 2016, the firm issued Version 8, the first publishing solution of its kind to use HTML5 instead of Adobe Flash.

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