30 Seconds (TV series)

:30 Seconds
Intertitle for 30 Seconds
Genre	Comedy
Created by	Tim Bullock Justin Drape Scott Nowell
Written by	Tim Bullock Justin Drape Scott Nowell Andrew Knight
Directed by	Shawn Seet
Starring	Peter O'Brien Joel Tobeck Gyton Grantley Stephen Curry Jenna Lind
Country of origin	Australia
Original language(s)	English
No. of seasons	1
No. of episodes	6
Production
Executive producer(s)	Andrew Denton (Zapruder’s Other Films)
Running time	30 minutes (including commercials)
Release
Original network	The Comedy Channel
Original release	7 September – 12 October 2009
External links
Website

:30 Seconds is an Australian comedy series produced for The Comedy Channel which satirises Australian advertising companies and advertising industry. The name of the show comes from the advertising slots on television that are normally 30 seconds long. The show has had many guest appearances from famous Australians such as Claudia Karvan, Peter Heliar, Bridie Carter, Matthew Newton and Guy Pearce.

The show revolves around a fictitious advertising agency, BND which is a global advertising network, with 61 offices worldwide. The show takes place in one of the Australian offices.

:30 Seconds occasionally has parts closely resembling a lazzi. This occurs sporadically throughout the show when Martin Manning sees a product. The product that Martin sees becomes centerpiece, while a culmination of the product in Martin's eyes, and how the product could be advertised. For example, the first use in the show occurs in the first scene, when Martin first looks at an Orange Juice container. Suddenly the packet animates and a stereotypical advertising voice over sounds saying: "Now with added goodatives". The scene returns to normal after this brief lazzi, and the scene continues on.