2point9
| 2Point9 Records | |
|---|---|
| Parent company | 2Point9 Records |
| Founded | 2003 |
| Founder | Billy Grant Rob Stuart |
| Distributor(s) | Absolute Marketing |
| Genre | R&B, hip hop, bhangra, pop |
| Country of origin | United Kingdom |
| Location | London, England |
| Official website | 2Point9.com |
2Point9 Records (DohPointNau) is an independent record label, a subsidiary of an all-in-one entertainment company called 2Point9, that was started in 2003 when Telstar Records A&R manager Billy Grant and Promotions manager Rob Stuart decided to leave the company to set up their own little independent runnings.
Credited with breaking Jay Sean, Craig David and Mis-Teeq among others to mainstream audiences, Billy Grant and Rob Stuart gained a reputation for being able to create effective strategies for exposing so called "niche" markets to a mainstream audience.
After leaving Telstar Records in 2003, they formed 2Point9 combining management, record label, music publishing, live agency and consultancy. It quickly established itself as the No. 1 record label for contemporary South Asian-Western crossover music not only in the UK but worldwide. Signing producer Rishi Rich and artists Jay Sean, Juggy D, Mumzy Stranger and Mentor, 2Point9 quickly developed a sound which was to represent the new generation of young western South Asian youth. Ricky Martin and Britney Spears were just two of the international artists who benefited from the 2Point9 sound.
2Point9's first signing, Jay Sean went on to sell over 300,000 copies of his debut album Me Against Myself, going multi-platinum in India, a territory where 2Point9 have enjoyed huge success. As a result, he became the leading icon for South Asian youth around the world.
Getting involved in movies and commercials, 2Point9 also produced tracks for TV ads for a number of brands including McDonald's and Sharwood's. They also were responsible for a number of Bollywood smashes including the title track for Hum Tum - one of the biggest Bollywood movies. Jay Sean’s track "Ride It" was featured in the western movie Fish Tank which got rave reviews at the 2009 Cannes Film Festival.
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