21 Cineplex

CINEMA 21 is the largest movie theater chain in Indonesia. It serves 30 cities in Indonesia.

Along with the demands of the times, CINEMA 21 has conducted a number of improvements and innovations, among which are to form a network movie theater into 3 separate brands, namely Cinema 21, Cinema XXI and The Premiere to target different markets. This movie network spread across several major cities throughout the archipelago and most of them located in shopping centers with Hollywood and Indonesian movies as the main menu, equipped with Dolby Digital and THX sound system.

CINEMA 21 largest cinema network has spread across the archipelago. Before Cinema XXI standing, Cinema 21 controlled the overall market share of Indonesian moviegoers with varying ticket prices applied and the types of films shown, in accordance with the location and the intended target.

After Cinema XXI was established, slowly Cinema 21 turned into second-class cinema network, with most of the films are local movies and foreign films that are not playing at the Cinema XXI again. But this condition does not apply in smaller cities outside Jakarta which haven't yet have Cinema XXI and where there are not many Cinema 21 available.

In general, most of CINEMA 21 studios are equipped with Dolby Digital sound systems, and even some of those are THX certified such as Hollywood KC (now Hollywood XXI), Karawaci and Mega (now Pluit Village XXI) in Jakarta. Not only that, some Cinema 21 even adapted the atmosphere and comfort equivalent to Cinema XXI. But again, it is based on the targeted market share and the agreement with the shopping centers management.

Cinema XXI was first established in 2004 in the Plaza Indonesia Entertainment X'nter (closed on 30 June 2014), with 4 regular theaters and 2 Premiere theaters. This Cinema XXI (named Studio XXI) is the only Cinema XXI that uses exclusive sofas in all of their theaters, and has a THX certificate in all of their theaters. Its closure was widely reported by news outlets in Indonesia and rumors say that the sofas used in that cinema are still kept.

The majority of films that played at Cinema XXI studios are Hollywood movies, both the latest, and past movies that haven't got the chance to be screened before. Some Cinema XXI studios also show Indonesian movies, based on the location and the targeted market share of the shopping centers the cinema is located in.

Some Cinema 21 studios are also renovated and turned into Cinema XXI, with the addition of carpet, design changes, and replacement of the studio chairs. Some of them are, Anggrek XXI, BSM XXI, Plaza Senayan XXI (formerly Senayan 21), Puri XXI, Djakarta XXI and Metropole XXI (formerly Megaria 21). Especially for Plaza Senayan XXI, renovations undertaken a total overhaul, including movie theaters and the addition of several studios became 8 regular theaters and 2 Premiere theaters. The total renovation time took almost 7 months.

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Wikipedia