The 2016 Rose Bowl was a college football bowl game that was played on January 1, 2016 at the Rose Bowl stadium in Pasadena, California. This 102nd Rose Bowl Game matched the Big Ten Conference West Division champion Iowa Hawkeyes against the Pac-12 Conference champion Stanford Cardinal. It was one of the 2015–16 bowl games that concluded the 2015 FBS football season. Sponsored by the Northwestern Mutual financial services organization, the game is officially known as the Rose Bowl Game presented by Northwestern Mutual. Stanford defeated Iowa 45–16 to win the championship and the Lathrop K. Leishman trophy.

The contest was televised on ESPN with a radio broadcast on ESPN Radio and XM Satellite Radio, which began at 1:30 PM (PST) with kickoff at 2:10 PM (PST). The Pasadena Tournament of Roses Association was the organizer of the game.

The Rose Bowl Game was a contractual sell-out, with 64,500 tickets allocated to the participating teams and conferences. The remaining tickets are distributed to the Tournament of Roses members, sponsors, City of Pasadena residents, and the general public. Ticket prices were $150 and $185.

The game was presided over by the 2016 Rose Queen, the Royal Court, Tournament of Roses President Mike Matthiessen, and Ken Burns, the Grand Marshal. The theme of the parade and game was "Find Your Adventure".

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