The Hawthorn Football Club's 2016 season was its 92nd season in the Australian Football League (AFL). Hawthorn entered the season as the three-time defending AFL Premiers.

The 2016 AFL season is the 120th season of the VFL/AFL competition since its inception in 1897; having entered the competition in 1925, it was the 92nd season contested by the Hawthorn Football Club. Tasmania and iiNet continued as the club's two major sponsors, as they had done since 2006 and 2013 respectively, while Adidas continued to manufacture the club's on-and-off field apparel, as they had done since 2013. Hawthorn continued its alignment with the Box Hill Hawks Football Club in the Victorian Football League, allowing Hawthorn-listed players to play with the Box Hill Hawks when not selected in AFL matches.

Alastair Clarkson continued as the club's head coach for the twelfth consecutive season, while Luke Hodge continued as the club's captain for the sixth consecutive season. Both have held their respective positions since 2005 and 2011, respectively.

There were several changes to the coaching panel following the end of last season, the most notable of which was Brendon Bolton's departure from the club towards the end of the season to become the head coach of the Carlton Football Club. On 20 October 2015, recent Richmond retiree Chris Newman joined the club as a development coach, replacing Damian Carroll who was promoted to assistant coach alongside Alastair Clarkson.

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