2013 YouTube Music Awards
| 2013 YouTube Music Awards | |
|---|---|
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| Sponsored by | Kia |
| Date | Sunday, November 3, 2013 |
| Location | Pier 36, New York City |
| Hosted by | Jason Schwartzman and Reggie Watts |
| Television/Radio coverage | |
| Network | YouTube |
The 2013 YouTube Music Awards, abbreviated as the YTMA, was the inaugural music award show presented by YouTube.
Unlike other award shows, the winners were entirely voted on by fans. The show was directed by Spike Jonze. "None of us have done anything live before or an awards show – in a way we're all like amateurs on YouTube ourselves, making our first video. So even if it's messy, it'll be live," Jonze admitted to Billboard.com.
On September 30, 2013, YouTube uploaded Announcing the first-ever YouTube Music Awards, on its own channel. The video revealed that the award show would be presented by Kia. Several of the nominees, such as Epic Rap Battles of History and Eminem promoted their videos, in hopes they would win. Innovation of the Year nominee, DeStorm Power, also made a video asking his fans to vote for him stating, "Let's bring one home, and keep it in the family," referring to the fact that he is considered a homegrown YouTube musician. Kia served as the event's main sponsor.
The award show featured live performances from music industry stars such as Lady Gaga, Eminem, Arcade Fire, and Avicii. Aside from live performances, the award show was live streamed on YouTube.
On Monday, October 21, 2013, YouTube announced the nominees for the six categories of its inaugural music award show. The nominees are based on video views, likes, comments, and subscriptions since September 2012. However, YouTube has not yet published the final stats results on the votes. Girls' Generation won with "I Got a Boy" the Video of the Year.
Video of the Year recognizes the video with most fan engagement based on views, likes, shares, and comments.
Artist of the Year recognizes the most watched, shared, liked, and subscribed-to artists.
Response of the Year recognizes the best fan remixes, covers or parodies, based on views, likes, shares, and comments.
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