The 2013 Belk Bowl was an American college football bowl game that was played on December 28, 2013 at Bank of America Stadium in Charlotte, North Carolina. It was one of the 2013–14 bowl games that concluded the 2013 FBS football season. The twelfth edition of the Belk Bowl, it featured the Cincinnati Bearcats of the American Athletic Conference against the North Carolina Tar Heels of the Atlantic Coast Conference. It began at 3:20 p.m. EST and aired on ESPN. The game was sponsored by the Belk department store company. North Carolina defeated Cincinnati by a score of 39–17.

The Bearcats accepted their invitation after earning a 9–3 record for the season, while the Tar Heels accepted their bid after going 6–6 on the season.

The Bearcats continued their winning ways in the American Athletic Conference, finishing at 9–3 overall and 6–2 in the American. After a 31–24 overtime defeat at home against the rival Louisville Cardinals (which saw Louisville retain The Keg of Nails for the foreseeable future), bowl director Will Webb extended an invitation to play in the game.

This will be Cincinnati's second consecutive (and overall) Belk Bowl; the Bearcats had previously won the game in 2012, defeating the Duke Blue Devils by a score of 48–34. It will also end the Belk Bowl's six-year partnership with The American (formerly the Big East, as that tie-in will go to the Southeastern Conference from 2014 through at least 2019.

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