The 2013–14 season was Bolton Wanderers' second consecutive season in the Football League Championship following their relegation from the Premier League in 2012.

It covered the period from 1 July 2013 to 30 June 2014.

On 29 May, the club announced a new shirt sponsorship deal with pay day loan company QuickQuid, replacing 188BET who sponsored the club's shirts for the previous two seasons. The deal sparked protests from fans and local politicians alike, with a petition asking the club to rethink the decision reaching over a thousand signatures within just over twenty four hours. Bolton South East MP, Yasmin Qureshi, called the deal "completely wrong" and joined fellow local MPs David Crausby and Julie Hilling, alongside Bolton Council leader Cliff Morris and Bolton at Home chief executive Jon Lord in calling upon the club to reconsider the decision.

Two days later, on 31 May, it was confirmed that former captain Kevin Davies would be given a testimonial, and that the decision had been ratified by the Football League.

On 5 June 2013, Bolton announced that they would no longer be entering into a sponsorship agreement with QuickQuid due to "the adverse reaction to the sector of business in which the sponsor operated". In the same announcement, Bolton announced that their new shirt sponsor would be FibrLec, who work with the town's university. FibrLec are a new Bolton-based sustainable energy company that specialise in commercialising the university's innovative smart materials.

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