The Pasadena Tournament of Roses Association was the organizer of the game and dedicated the game in honor of all wounded military personnel, who tossed the game coin by their representative Grand Marshal J.R. Martinez. Because of sponsorship by Vizio, the first game in the 2012 edition of the Bowl Championship Series was officially titled the Rose Bowl Game presented by VIZIO. The contest was televised on ESPN with a radio broadcast on ESPN Radio and XM Satellite Radio, which began at 1:30 PM (PST) with kickoff at 2:10 PM (PST).

The Rose Bowl Game, themed Just Imagine ..., was a contractual sell-out, with 64,500 tickets allocated to the participating teams and conferences. The remaining tickets went to the Tournament of Roses members, sponsors, City of Pasadena residents, and the general public. On September 8, 2011, Executive Director P. Scott McKibben resigned for personal reasons. William B. Flinn, the Tournament’s longstanding chief operating officer, assumed the role of interim executive director.

The game was presided over by the 2012 Royal Court and the Grand Marshal, J.R. Martinez. Members of the Royal Court are Queen Drew Helen Washington, Flintridge Sacred Heart Academy; Sarah Nicole Zuno, Benjamin Franklin High School; Cynthia Megan Louie, La Salle High School; Morgan Eliza Devaud, La Canada High School; Kimberly Victoria Ostiller, Flintridge Preparatory School; Hanan Bulto Worku, Pasadena High School, and Stephanie Grace Hynes, Maranatha High School.

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