The 2010 Allstate Sugar Bowl was an American college football bowl game that was part of the Bowl Championship Series (BCS) for the 2009 NCAA Division I FBS football season and was the 76th Sugar Bowl. The contest was played on Friday, January 1, 2010, in the Louisiana Superdome in New Orleans, Louisiana between the Florida Gators, who lost the 2009 SEC Championship Game and the Cincinnati Bearcats, winners of the Big East Conference. The Bearcats were coached by Offensive Coordinator Jeff Quinn on an interim basis after Head Coach Brian Kelly left Cincinnati to take the head coaching position at Notre Dame on December 10, 2009. This would be Quinn's only game as head coach for Cincinnati, as he had already accepted the head coaching position of the University of Buffalo's football team effective after the Sugar Bowl.

This was Florida's 8th trip to the Sugar Bowl, having gone 2–5 in their previous seven appearances, the last being a 37–20 loss to Miami in 2001. For Cincinnati, this was their first appearance in the Sugar Bowl and their second in a BCS bowl game. In the only previous matchup of these two teams, in 1984, the Gators defeated the Bearcats 48–17. Urban Meyer, the head coach of Florida in the 2010 Sugar Bowl, was a member of that Cincinnati team in 1984.

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