The 2010 Rose Bowl, the 96th edition of the annual game, was a college football bowl game played on Friday, January 1, 2010 at Rose Bowl Stadium in Pasadena, California. It featured the Ohio State Buckeyes against the Oregon Ducks. The Buckeyes won 26–17.

Because of sponsorship by Citi, the first game in the 2010 edition of the Bowl Championship Series was officially titled the Rose Bowl Game presented by Citi. The contest was televised on ABC with a radio broadcast on ESPN Radio and XM Satellite Radio (Mike Tirico, Jon Gruden and Shelley Smith), which began at 1:30 PM (PST) with kickoff at 2:10 PM (PST). The game was also broadcast on the Ohio State Sports Network WBNS 97.1 FM and Oregon Sports Network KUGN 590 AM. Ticket prices for all seats in the Rose Bowl were listed at $145.

The Rose Bowl Game was a contractual sell-out, with 64,500 tickets allocated to the participating teams and conferences. The remaining tickets went to the Tournament of Roses members, sponsors, City of Pasadena residents, and the general public.

This was the 22nd and final Rose Bowl televised by ABC. Corporate sibling ESPN took over coverage in 2011.

This game was a separate BCS game from the National Championship Game, which the Pasadena Tournament of Roses also hosted. The 2010 Citi BCS National Championship Game was held on January 7 at 5:00 PM (PST).

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