The 2010 San Diego County Credit Union Poinsettia Bowl was a post-season college football bowl game between the San Diego State Aztecs and the Navy Midshipmen on December 23, 2010 at Qualcomm Stadium in San Diego, California. The sixth edition of the annual Poinsettia Bowl, which the Aztecs won 35–14, began at 5:00 PM PST and was broadcast on ESPN.

The 2010 game marked Navy's third appearance in the Poinsettia Bowl. Previously, they had defeated the Colorado State Rams 51–30 in the inaugural 2005 Poinsettia Bowl and lost 35–32 to the Utah Utes in the 2007 game. At the end of the 2009 season, the Midshipmen upset the Missouri Tigers in the Texas Bowl with a score of 35–13. The 2010 game was the eighth straight bowl game appearance for the Midshipmen.

This was San Diego State's first bowl appearance since the 1998 Las Vegas Bowl. Under second year head coach Brady Hoke the Aztecs posted an 8–4 regular season record. Although this is SDSU's first appearance in the Poinsettia bowl the game will mark the second time that the Aztecs will be playing a bowl game at Qualcomm Stadium. They were defeated by Iowa in the 1986 Holiday Bowl, 39–38. The Midshipmen and the Aztecs had previously played each other twice, in 1994 and 1997, with San Diego State winning both contests with scores of 56–14 and 45–31.

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