The 2010 All Stars Match was the first time the event was held. The match was a pre season game between representative teams, Indigenous Australians versus the best in the National Rugby League and took place at the Gold Coast's Skilled Park on 13 February 2010. The Indigenous team featured 20 players of aboriginal descent chosen by public votes. Preston Campbell was selected automatically as Indigenous captain. The NRL All Stars featured one player from each of the 16 NRL teams as well as the Australian and New Zealand captains and deputy captains. Along with other rule changes exclusive to the match, the game trialled a new "Double Try" rule where a team can choose to swap a conversion attempt for a second try attempt.

The maiden match was won by the Indigenous All Stars 16–12 with North Queensland Cowboys player Johnathan Thurston winning the inaugural Preston Campbell Medal for player of the match.

¹ - Justin Hodges was originally selected but withdrew due to injury (replaced by Blake Ferguson).
² - David Taylor was originally selected but withdrew due to injury (replaced by Sam Burgess) .
³ - Gareth Ellis was originally selected but withdrew due to personal reasons (replaced by Robbie Farah).
⁴ - Alan Tongue was originally selected but withdrew due to injury (replaced by David Shillington).
⁵ - Daine Laurie was originally selected but withdrew due to injury (replaced by Greg Bird).
⁶ - Greg Inglis was originally selected but withdrew due to injury (replaced by Beau Champion).
⁷ - PJ Marsh was originally selected but withdrew due to injury (replaced by Ben Jones).
⁸ - Billy Slater was originally selected but withdrew due to injury (replaced by Brett Finch).
⁹ - Jamal Idris was originally selected but withdrew due to injury (replaced by Ty Williams).

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