2010 Kids' Choice Awards
| 23rd Kids' Choice Awards | |
|---|---|
 |
|
| Date | March 27, 2010 |
| Location |
Pauley Pavilion UCLA campus, Los Angeles, California |
| Hosted by | Kevin James |
| Preshow host(s) |
Lily Collins Jeff Sutphen |
| Television/Radio coverage | |
| Network | Nickelodeon |
| Runtime | 90 minutes (8–9:30 p.m. ET/PT) |
| Viewership | 7.6 million |
| Produced by |
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| Directed by | Beth McCarthy |
Nickelodeon's 23rd Annual Kids' Choice Awards (Nickelodeon Kids' Choice Awards 2010) were held on March 27, 2010 (aired live from 8-9:30 p.m. ET) on the Nell and John Wooden Court of Pauley Pavilion, on the campus of UCLA in Los Angeles, California. With the launch of Nickelodeon Canada in late 2009, Canada broadcast the awards live as it aired in the Eastern, Central, and Mountain time zones of the United States (it was tape-delayed for the Pacific Time Zone) and the awards will be rebroadcast on YTV on April 2, 2010 at 7 p.m. ET. As a result, Canadian kids were able to vote on candidates for the first time. Nickelodeon's sister channels TeenNick and Nicktoons suspended regular programming during the 90-minute duration of the award show to allow viewers to see the awards. The 2010 awards were hosted by Kevin James, who is a first-time Kids' Choice host.
The awards show featured the orange carpet, the celebrities, the fun, the slime, and the orange blimp awards (some featuring the new Nickelodeon logo that debuted on September 28, 2009). Votes were cast on Nickelodeon's websites on the 19 categories this year (including one new category) from February 25, 2010 to March 27, 2010 at 7:30 p.m. ET. More than 91.1 million votes were cast by kids for the 2009 award show. For the 2010 awards, more than 115 million votes were cast. This will be the last year the awards will be held at Pauley Pavilion for some time, since the arena will be undergoing renovations starting in 2010, that will continue until the fall of 2012.
The Non-Stop Kids' Choice Weekend, a two-day-long look at preparations for the 2010 KCAs and included an inside look at the new series Victorious, whose pilot aired as a "sneak preview" episode immediately after the awards telecast (two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by BrainSurge host Jeff Sutphen on March 26, 2010 with taped segments hosted by Big Time Rush stars Kendall Schmidt, James Maslow, Carlos Pena, Jr., and Logan Henderson aired on March 27, 2010. The Countdown to Kids' Choice! pre-show telecast was hosted by Sutphen and Lily Collins and aired live from 6 to 8 p.m. ET, also aired as wraparound segments during scheduled programming, and included Miranda Cosgrove performing her new single "Kissin' U".True Jackson, VP cast members Ashley Argota and Matt Shively hosted a webcast portion of Countdown to Kids' Choice! at 7:00 p.m. ET on Nick.com.
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