2010 IAAF Continental Cup
| 1st IAAF Continental Cup | |
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| Host city |
 Split, Croatia
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| Date(s) | 4 – 5 September |
| Main stadium | Stadion Poljud |
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| Events | 40 |
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The 1st IAAF Continental Cup was an international track and field sporting event held under the auspices of the International Association of Athletics Federations. Originally scheduled as the 11th IAAF World Cup in Athletics, it was renamed in 2008 when the IAAF revamped the competition format. It was held in Split, Croatia on 4–5 September 2010.
The competition mascot was an anthropomorphic white seagull with a blue hat and scarf, named Marino. Designed by children from the Juraj Bonači educational centre, the mascot builds on the fact that Split is a coastal city.
The attendance for the second day of the competition was about 25,000.
The four teams competing in the event were Africa, the Americas, Asia-Pacific and Europe. The African and European teams were selected via the results of the 2010 African Championships in Athletics and the 2010 European Athletics Championships, respectively. The Americas team selection was assembled from the athletes at the top of the season's lists on 31 July 2010. Two athletes from each region were selected per event, with the exception of the 1500 metres and long distance track events (where teams may field three athletes, although only two count towards the team points total).
These rules represented a departure from the previous format of the IAAF World Cup. National teams were removed from the programme and the areas governed by the Asian Athletics Association and the Oceania Athletics Association sent a combined team for the first time. The two-day competition comprised a programme of 20 track and field events for men and women, giving a total of 40 events.
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