The 2010 Valero Alamo Bowl game was the 18th edition of the annual college football bowl game known previously as the Alamo Bowl. It was played on December 29, 2010 (9:15 p.m. ET) between the Arizona Wildcats and the Oklahoma State Cowboys. ESPN television broadcast the game.

The Cowboys were kept out of the Big 12 Championship Game after a late season loss to Oklahoma and entered the game with a 10–2 record. The team was led by star receiver Justin Blackmon who had 1665 yards receiving and 18 touchdown catches on the season. The Cowboys beat out Big 12 finalist, Nebraska for the selection in the contest. This is the first time in history that an Oklahoma State team had won 10 games in a season. This was the fifth straight year that the Cowboys had appeared in a bowl game. This was the third time in school history that Oklahoma State had played in the Alamo Bowl, having previously lost to Purdue in 1997 and Ohio State in 2004.

Oklahoma State was led offensively by Kendall Hunter (261 rushes for 516 yards, 16 TD), Brandon Weeden (317 of 470 passes for 4,037 yards, 32 TD) and Justin Blackmon (102 catches for 1665 yards, 18 TD). On the defense, the team was led by Orie Lemon (119 tackles, 93 solo), Jamie Blatnick (5.0 sacks for 29 yards) and Andrew McGee (5 interceptions for 90 yards).

The Wildcats started the season 7–1 and looked like a serious contender for the Pacific-10 Conferencechampionship. However, Arizona lost their last four games and come into the contest with a 7–5 record. The Alamo Bowl marks the third straight season that the Wildcats appeared in a bowl game after not appearing in one since 1998. This was the first time that Arizona played in the Alamo Bowl in school history.

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