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2010–11 Oxford United F.C. season

Oxford United
2010–11 season
Chairman Kelvin Thomas
Manager Chris Wilder
League Two 12th
FA Cup 1st round
League Cup 2nd round
Football League Trophy 1st round
Top goalscorer League: James Constable, Tom Craddock (15)
All: James Constable (17)
Highest home attendance 9,440 (v Macclesfield Town 28 December 2010 (Football League Two))
Lowest home attendance 5,008 (v Bristol Rovers 10 August 2010 (Football League Cup))

Oxford United F.C. season 2010–11 marked the club's return to League Two after a four-year absence. Oxford United finished 12th in the division, having achieved promotion from the Football Conference via the playoffs the previous season. It was the club's 117th year in existence, their 111th of competitive football and their 62nd since turning professional. This article covers the period from 1 July 2010 to 30 June 2011.

United's first season back in the League began with a 1–1 draw at Burton Albion, and their first League win came in their 5th game, a 4–0 defeat of Morecambe. However, this convincing victory was one of only 4 wins in their initial 17 matches, and the team had dropped to 21st in the table by late November. A turnaround in fortunes saw them win 9 of the next 15 games, more-or-less guaranteeing safety from relegation and prompting hopes of a playoff place. However, a return to early-season form from the end of February onwards resulted in a mid-table position at the end of the season.

Oxford were eliminated from the FA Cup by fellow League Two side Burton Albion, but achieved an eye-catching 6–1 victory over Bristol Rovers of League One in the first round of the League Cup, before bowing out to a late goal that gave Premier League outfit West Ham a narrow home victory in the second round. They won the Oxfordshire Senior Cup for the third year running. James Constable was the club's leading scorer, also for the third season running, with 17 goals (which was to be his highest tally for Oxford outside the Football Conference).

This season's team kit supplier was the American brand Nike, via JustSport, this season being the second in a three-year deal. The club's main sponsor for the 2010–11 season was Bridle Insurance, an Oxfordshire-based insurance company who replaced Buildbase, who had sponsored Oxford United for a decade.


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