The 2006–07 Phoenix Suns season started with the team trying to return to the Western Conference Finals, where they were eliminated in six games by the Dallas Mavericks in the previous season, 2005–06. After an excellent regular season in which they posted a 61-21 record, they defeated the Los Angeles Lakers in the opening round of the playoffs, but were narrowly defeated in the Western Conference Semifinals in six games by the more experienced and heavily favoured San Antonio Spurs.

The Suns' marketing slogan for the 2006–07 season was Eyes on the Prize. Billboards and bus wraps showed closeups of the eyes of a different Suns player, each face photographed in a strongly tinted purple color (orange on some ads), with small reflections of the NBA championship trophy reflected in the pupils.

On December 19, the Suns made franchise history by winning their fifteenth straight game with a 115–98 win over the Toronto Raptors [1]; ironically, the Raptors are a franchise headed by Bryan Colangelo, former Suns president and son of Jerry Colangelo, longtime Suns owner and current Suns CEO (under new owner Robert Sarver). The younger Colangelo left the Suns' organization to accept the Raptors' president–GM position in late February 2006.

Steve Nash had 15 assists to go with 10 points, while Stoudemire scored a game-high 28 points and brought in 10 rebounds (in 28 minutes of playing time). The Suns' previous record was the 14-game win streak of the 1992–93 team, which made the NBA Finals but lost to the Chicago Bulls.

The streak ended on December 22 against the Washington Wizards in overtime, by a score of 144–139, with Gilbert Arenas scoring a game-high 54 points.

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