2004 PBA Fiesta Conference
| 2004 PBA Fiesta Conference | |
|---|---|
 |
|
| Duration | February 22 – July 7, 2004 |
| TV partner(s) | ABC |
| Finals | |
| Champions | Barangay Ginebra Kings |
| Runners-up | Red Bull Barako |
| Awards | |
| Best Player | Eric Menk (Barangay Ginebra) |
| Best Import | Victor Thomas (Red Bull) |
| Finals MVP | Eric Menk (Barangay Ginebra) |
| PBA Fiesta Conference chronology | |
| PBA conference chronology | |
| Qualified for quarterfinals | |
| Qualified for wildcards |
| Qualified for semifinals |
The 2004 PBA Fiesta Conference, or known as the 2004 Gran Matador Brandy-PBA Fiesta Conference for sponsorship reasons, was tournament held by the Philippine Basketball Association and the first ever edition of the PBA Fiesta Conference.
Prior to the formation of the said conference, the league had two import-laced conferences known as the PBA Commissioner's Cup (with an import height-limit of 6-8), and the PBA Governor's Cup (with an import height-limit of 6-4). However, in 2003, the two conferences were scrapped and was replaced with an Invitational tournament, with an All-Filipino local squad along with foreign teams) and an import-laced Reinforced Conference.
But, in 2004, the league changed its calendar from a calendar year to a fiscal year. As a preparation for the new format, the tournament was institutionalized in 2004 as a transitional tournament. The first Fiesta Conference was played from February–July 2004.
The muses for the participating teams are as follows:
The league held its All-Star Weekend in August 2004 at the jam packed New Cebu City Coliseum, with the revived North vs South All-Stars format. The South All-Stars defeated the Northern selection 130-128, in a closely fought contest. Asi Taulava and Jimmy Alapag were named co-MVP of the All-Star Game.
Two guest teams participated in the tournament, the University of British Columbia men's basketball team and the US Pro-Am Selection. Both never won a single game in the quarterfinals of the tournament.
The Barangay Ginebra Kings ended their seven-year title drought with a 3-1 series victory over Red Bull Barako in the Finals.
Eric Menk of Barangay Ginebra was named the Best Player of the Conference while Red Bull's Victor Thomas is the conference Best Import.
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