Stoke now back in the First Division appointed young manager Steve Cotterill prior to the start of the season. Cotterill had got an impressive reputation following his success with Cheltenham Town but after just 13 matches in charge he shocked the club by quitting in favour of becoming assistant manager at Sunderland. Dave Kevan took over as caretaker until Tony Pulis was appointed in November. His task was to ensure Stoke survived which looked a tough ask as Stoke went 16 matches without a win and when Stoke did manage to get a positive result they lost 6–0 at Nottingham Forest. Following that defeat Pulis improved his defence and results were slowly being ground out and it went to the final day of the season against Reading knowing that if they win they will stay up and thanks to Ade Akinbiyi Stoke won 1–0 and finished four points from relegation.

With Gudjon Thordarson failing to gain a new contract the Stoke board moved to appoint Steve Cotterill from Cheltenham Town. Cotterill was seen as one of the best young managers in the country and it was hoped that he would be a long term appointment. He brought in Chris Greenacre a striker from Mansfield Town where he had been a prolific goalscorer. The season started with a 0–0 draw away at Sheffield Wednesday and their first win came at home to Bradford City. This was followed by a 4–3 defeat at Preston North End and defeats by Derby and Burnley. Stoke then went five matches unbeaten to lift them away from danger but the club was shocked on 10 October 2002 as Cotterill quit the club in favour of becoming assistant manager at Sunderland.

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