Following the sacking of Peter Jackson at the end of the previous season, owner Barry Rubery hired Steve Bruce as his replacement, and Huddersfield finished in 8th place in Division One that season, just 2 points outside the play-offs. This season also saw Town beat Chelsea at Stamford Bridge in the Worthington Cup.

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Rubery and managing director Ian Ayre talked up the side's chances of promotion, pointing to the acquisition of the high-profile Steve Bruce as a clear indication of their ambition. More serious investment brought the likes of Clyde Wijnhard, Chris Lucketti, Giorgos Donis, Scott Sellars, Kenny Irons, Ken Monkou and Dean Gorré to the club. The Terriers tore up the Division for the first few months playing attractive attacking football in the 7–1 annihilation of Crystal Palace (their best league result for 20 years), plus notable wins over rivals Ipswich Town, recently relegated Premier League side Blackburn Rovers, Manchester City and Nottingham Forest. During October and November, Town won 6 games in a row, a best for 17 years. In early October, the side even scored a famous 1–0 victory over Chelsea at Stamford Bridge in the League Cup and were widely considered to be 'the best Town side in 30 years'. They lost to fellow Premier League side Wimbledon in the next round.

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