The 1996–97 season was Port Vale's 85th season of football in the Football League, and third successive season in the First Division. John Rudge led the club to its joint-second highest ever league finish, as Vale finished in eighth spot, four points from the play-offs. Vale exited both the FA Cup and the League Cup at the Third Round.

The pre-season saw John Rudge sign forward Justin O'Reilly from non-league Gresley Rovers for a £30,000 fee.

The season started poorly, with just two wins in the opening thirteen games, and protests began to develop against Chairman Bill Bell and his selling policy. A decent October, with wins over Wolverhampton Wanderers at Molineux and Birmingham City at home, was followed by a winless November – in which midfielder Jan Jansson became the first Swede to play for the club, when he arrived on loan from IFK Norrköping. A run of four consecutive victories in December showed the squad's potential however. Tony Naylor put a hat-trick past Charlton Athletic in a 3–1 win at The Valley on 14 December. The following week Vale pulled Norwich City apart in a 6–1 win, before the run was topped off with a 1–0 win over Manchester City in front of over 30,000 people at Maine Road. Meanwhile, O'Reilly was loaned out to Macclesfield Town to gain experience. Vale's form tailed off, and on 19 January they managed to go from 4–0 up against Queens Park Rangers at half-time to finish the game drawn 4–4. In February, Rudge spent £75,000 to bring Dutch midfielder Rogier Koordes in from Telstar. However he had to suffer the departure of winger Steve Guppy, who was sold to top-flight Leicester City for £850,000. Despite the loss, the "Valiants" marched on, as a late spurt of form saw them win four straight games to stand a great chance of reaching the play-offs with just three games to go. In April, O'Reilly was moved on to Southport, having not appeared in the Vale first team. Rivals Stoke City managed to dampen Vale's hopes by easing to a 2–0 victory at the Victoria Ground. More damaging though was the defeat at home to Wolves and a final day draw with eventual play-off winners Crystal Palace at Selhurst Park.

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