The 1993–94 NBA season was the Bucks' 26th season in the National Basketball Association. During the offseason, the Bucks signed free agent Ken Norman, and entered the season with a new look ditching the cartoonish Buck spinning a basketball for a more regal looking Buck, as they changed from predominately green uniforms to purple. However, the Bucks struggled all season long posting a 10-game losing streak early into the season. At midseason, Frank Brickowski was traded to the Charlotte Hornets as the Bucks went on to lose 22 of their final 25 games, finishing last place in the Central Division with a franchise worst record of 20–62. Eric Murdock led the team with 15.3 points per game, and top draft pick Vin Baker made the All-Rookie First Team. Following the season, Norman was traded to the Atlanta Hawks, and Blue Edwards was dealt to the Boston Celtics.

The Bucks new logo lasted until 2006 while the uniforms lasted until 2001, where they added purple to the side of the jerseys.

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