The 1978–79 season was Port Vale's 67th season of football in the Football League, and their first season (seventh overall) back in the Fourth Division following their relegation from the Third Division.Bernie Wright was highly impressive with his fifteen goals, though the rest of the team limped to a sixteenth-place finish, and exited both cup competitions at the first stage. This occurred with unrest in the boardroom behind the scenes, unrest amongst fans on the terraces, and annoyance from Butler towards the fans for their abuse of his players. Butler broke club transfer-records in both signing players and selling them.

The pre-season saw new manager Dennis Butler sign big striker Bernie Wright from Bradford City for £9,000 and right-back Neil Wilkinson on a free transfer from Blackburn Rovers. Butler also took the team on a three match tour of Scotland. Just before the start of the season Ken Todd was signed for a club-record £37,000, despite Todd having only made a handful of appearances for Wolverhampton Wanderers. In the summer former Valiant Tommy McLaren committed suicide, friend and teammate Ray Williams said 'leaving the club shattered him'. On 2 October a Memorial Fund match was played, raising £3,000.

The season opened with just two victories in eleven league games, as both Todd and keeper John Connaughton were sidelined with injuries. The two wins came away from home, 5–1 over rivals Crewe Alexandra at Gresty Road (Wright scoring a hat-trick) and 3–1 at Doncaster Rovers at the Keepmoat Stadium. Butler then threw himself into the transfer market, selling John Froggatt to Northampton Town for £8,000, and then Mick Moore and Terry Bailey to Wigan Athletic and Northwich Victoria respectively, both for £2,000. Another 'shrewd piece of business' came when star forward Ken Beamish was sold to Bury for £35,000, whilst Gerry Keenan moved the other way for £15,000. In October, Felix Healy was signed from Finn Harps for £8,000, and Neil Wilkinson and £3,000 were traded to Crewe in exchange for outside-right Kevin Tully. Winning five games in a sequence of eight, Todd was still a disappointment to fans, who began getting 'on his back'. Butler's signings did not stop however, and instead he sold John Ridley to Leicester City for a club-record £55,000. He then signed Andy Proudlove from Buxton for £1,000 – despite interest from Stafford Rangers. Then in came midfielder Peter Farrell from Bury for a new club-record £40,000. They ended their club-record streaks of 42 away games without keeping a clean sheet on 30 September, and of twelve home games without a win on 21 October.

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