The roof of the Butler Street Stand was rebuilt at a massive cost of £250,000 and with the club unable to pay off the insurers they turned to the playing staff to generate the required funds and with the likes of Jimmy Greenhoff, Alan Hudson and Mike Pejic being sold off Tony Waddington had a threadbare squad and he left the club in March 1977. Former player George Eastham took over but was unable to prevent Stoke losing their First Division status, going down by a single point.

The 1976–77 season opened with a new all steel Butler Street roof in place which would cost the sum of £250,000. With the club struggling to pay the cost they had to begin a fire sale of their best players. Those who left the club included Sean Haslegrave to Norringham Forest for £35,000, Ian Moores to Tottenham Hotspur for £75,000, Jimmy Greenhoff to Manchester United for £100,000, Alan Hudson to Arsenal for £200,000 and Mike Pejic to Everton for £140,000. These were indeed, body blows none more so than Jimmy Greenhoff leaving after he scored just over 100 goals for the club and was idolised by the supporters.

The Stoke fans were totally confused at what was happening to their team and looked for someone to blame. Goals were again in short supply, Stoke failed to find the back of the net for five successive league matches from late November to early January and in fact they managed just 28 goals all season, 21 at home a miserable 7 away. Waddington's gambles on experienced player like John Tudor and Alan Suddick were not successful and after an awful defeat at home to Leicester City on 19 March 1977 Waddington's time at Stoke City was up. He had spent 25 years at the Victoria Ground as manager, assistant and coach and is considered to be the club's greatest manager having helped them win their first major trophy in 1972. He remained an avid supporter of the club until his death in 1994.

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