Bob McAdoo, who finished second in the NBA MVP Award voting, led the league in scoring; Ernie DiGregorio, who won the NBA Rookie of the Year Award, led the league in assists and free throw percentage, and every starter on the team was among the league's top ten in at least one statistical category.

The team finished third in the Atlantic Division and fourth in the Eastern Conference. After three consecutive 60-loss seasons, the team made the NBA playoffs for the first time and became the youngest team to have ever done so in terms of average player age. They lost in the first round of the playoffs to the eventual champions, the Boston Celtics.

1973 NBA Draft

McAdoo had an outstanding second season and led the league in scoring with 30.6 ppg. The Braves led the league in team scoring (111.60) but were last in team defense (111.8). They totaled 427,270 in attendance in their 41 home games, ranking them 4th of 17 teams. The Braves played several home games at the Maple Leaf Gardens in Toronto, in order to expand their fan base into Canada. This season was the first of three consecutive scoring titles for McAdoo. McAdoo also posted 15.1 rebounds per game and 3.3 blocked shots per game, which were each third in the league. It was the most recent time that one player averaged both 30 points and 15 rebounds in the same NBA season. In addition to McAdoo, the Braves were led by Ernie DiGregorio, who became the second straight Brave (following McAdoo) to capture NBA Rookie of the Year honors by leading the league in assists with 8.2 per game. 1974 NBA Rookie of the Year DiGregorio earned the first of two NBA free throw percentage championships (90.2%) and led the NBA in assists (8.2). That season DiGregorio set the NBA single-game rookie assists record (25), which still stands as unbroken (tied by Nate McMillan). Jim McMillan would finish fifth in the NBA in minutes played (3322) and tenth in free throw percentage (85.8%). He also finished second on the Braves in scoring (18.6). Heard went on to rank in the top ten in rebounds (11.7, 10th) and blocked shots (2.8, 6th) that season.Randy Smith, who was third on the team in scoring with a 15.5 average, finished third in the league in steals (2.5/game).

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