The 1967 Rose Bowl took place on Monday, January 2, 1967. The game was the 53rd annual Rose Bowl game and was played between the Purdue Boilermakers of the Big Ten Conference and the USC Trojans of the AAWU (Pac-8). The Boilermakers won 14−13, and Purdue defensive back John Charles was named the most valuable player.

This was Purdue's first-ever Rose Bowl appearance, and the seventh-ranked Boilermakers were led by All-American quarterback Bob Griese. The team earned their first trip to Pasadena with an 8–2 record (6–1 in the Big Ten) and finished second in the Big Ten Conference. Purdue's only losses were to #1 Notre Dame and #2 Michigan State (who famously played to a tie on November 19). Conference champion Michigan State was undefeated at 7–0 in the Big Ten, but the conference's "no-repeat" rule barred the Spartans from returning to Pasadena.

The AAWU (unofficially known as the Pac-8) champion Trojans came into the game with a 7–3 record (4–1 in Pac-8), ranked in the second ten of the AP Poll and #18 in the UPI coaches poll. They were controversially awarded with the Rose Bowl bid over UCLA, despite the Bruins' #5 ranking, 9–1 record, and 14–7 victory over the Trojans. Because of a flaw in the schedule, USC played one more conference game than UCLA and had a 4–1 Pac-8 record to UCLA's 3–1. Prior to the UCLA-USC game, it was widely assumed that the winner would go to the Rose Bowl.

USC was voted in to the Rose Bowl by the AAWU athletic directors before prior to the game with Notre Dame on November 26, a 51–0 shutout loss in Los Angeles. Many thought awarding USC the Rose Bowl was to make up for 1964, when USC and Oregon State tied for the AAWU title. In that year, it was assumed that if USC upset #1 Notre Dame in its final game, they would get the nod over Oregon State. USC beat Notre Dame 20–17, but Oregon State was awarded the Rose Bowl berth over USC based on a better overall record (8–2 vs. 7–3). The head coach of Oregon State in 1964 was Tommy Prothro, who left after the season for UCLA. Another factor may have been an ankle injury sustained by Bruin junior quarterback Gary Beban, the Heisman Trophy winner in 1967. USC started the season with six wins, then dropped three of their last four games going into the matchup with Purdue.

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